We started erxes with the mission of making marketing technology accessible for all companies at any stage, including the ones in their early days. Simply because the idea was born to solve the struggle as a small digital marketing agency in supporting our enterprise clients before, during, and after the project using several different software with a limited amount of resources. Marketing technology has become almost like luxury products in the software field.  We believe a being open-source:

• can allow us to grow better without the limitation of resources.
• that way, we can help millions of young companies to have equal opportunities to grow
• and everyone can save billions from over-priced marketing tools and use them for the better.

As we go along in bootstrapping, we’ve ended up expanding our business scope to include many additional features that are non-marketing on the request of our clients due to the marketing being inextricably linked to other aspects of business such as finance, core operations, and human resources, and etc. 

We now have EXM (employee experience management), PXM (product experience management),  delivery, and it goes on and on… So we had to stop and look back to adjust our mission to give us the right direction to foresee our future.

Our vision is now to create great experiences for everyone. The perfect combination of many different experiences can build any successful business. XOS is the core infrastructure of every unique experience that overlaps with one another.

Better experiences, a better life for everyone.

Competitive Landscape

When we think about marketing technology by itself, it is one of the biggest and fastest changing industries where most of the software was developed. There is more than +5K software available in this market, and the market size is estimated to be $103BL by Aug 2022.

But on the other hand, the average company still uses at least 5-10 different tools to maintain the operation, that includes emailing tools and Microsoft office programs used for basic busines needs. The problem is those tools don’t often talk to each other, and it creates a  massive amount of unnecessary manual work in shifting the data between them. And the teams are using different tools and eventually start talking in different languages. Imagine how much time and cost could be saved if the whole company could work with a single tool and talk in the same language.

Then imagine if that tool was completely free!

Value proposition

With erxes, you can grow better and win big with one tool focused on your entire business experience. It has flexible infrastructure just like Lego, and you can customize it to fit your needs Plugin-based architecture, which is;

• Free & sustainable Since it’s open-source with a developer-friendly journey map, you can build your unique experiences absolutely free.
• Customizable You can create your unique experiences just like lego on flexible plugin-based infrastructure using plugins of your choice.
• Privacy Keep your project on your own server without worrying about data security.
• In control In terms of both finances and sustainability, you can have it all in your control.

We encourage SaaS providers and digital marketing agencies to create their and their client’s unique experiences with erxes for the better. Better experience, better life, a better world together.

 

Come along with us on this journey!